John Wernbom
How to choose between Reb A and Reb M
Reb M is the acclaimed newcomer who tastes sweet without unwanted side flavors. But what will happen to Reb A? Is the former giant out of the game or is there room for both? We’re sorting it out!
Read the full article »
Stevia – sugar reduction in practice
Steviol glycosides have been one of the big topics in sugar reduction in recent years. And no wonder. The extract from the stevia plant contains no calories and does not raise blood sugar levels. In addition, it has a natural origin. But if you want to use steviol glycosides, there are a lot of things to consider and be aware of. In this article, we go through steviol glycosides – in practice.
Read the full article »
Healthy believers: Stories that sell
Storytelling is an effective way to reach healthy believers – consumers with a strong belief in the importance of food for health – and motivate them to choose your product. But how do you tell a story? We have found out.
Read the full article »
Healthy believers: 4 types of health conscious consumers
What makes consumers choose one food over another? For more and more, it is health. The own health or the health of close relatives. This is a clear trend that has lasted a few years, and surely for many more years to come. As a customer segment, they are very interesting for producers of food and drink. Most people in the segment are strong buyers and are prepared to pay a premium price for food that they regard as healthy. Many of them are driven by a strong conviction. So strong that they are called ‘healthy believers’. But they don’t believe the same thing. It is possible to distinguish four types with diametrically different notions of what is healthy food and drink. In this article, we take a closer look at them.
Read the full article »
Is the food industry affected by the coronavirus sars-cov-2?
The coronavirus is spreading like wildfire across countries and continents and in its steps follows pain and suffering. But how is the food industry affected? And how prepared are we really? We’ve taken the temperature!
Read the full article »
New EU legislation on primary ingredient – but for what benefit?
Get ready for the new EU regulation! This time it is about the origin labelling of the primary ingredient. But what is a primary ingredient and will the end-consumer really be much wiser?
Read the full article »
What is mouthfeel?
When consumers talk about food and drink, they often talk about taste, but do they mean something else? It may actually be the mouthfeel that makes that chip so good or that sweet inedible. We take a holistic approach to mouthfeel and how it works together with taste and aroma to provide the overall food experience.
Read the full article »
What is ‘free-from food’?
Free-from food is an umbrella term for food that is free from something. The demand is rising, not just by people with allergies. But why? And what does that mean for food producers? We will find out.
Read the full article »