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John Wernbom

The quality work of distributors

You can buy ingredients and raw materials in many ways. One way is to go through a distributor. In this article, we investigate what a distributor does and the quality work that ensures high-quality ingredients in your products.

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Sorbitol – sugar reduction in practice

The sugar alcohol sorbitol protects texture and provides moisture. That makes sorbitol a versatile ingredient. In addition, it has a low GI value. But there is one thing you should be aware of before deciding on this multi-tasker.

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The story of Brillat–Savarin

Have you heard of Brillat–Savarin? In addition to being a cheese, Brillat-Savarin was also a great gourmand and statesman. In his best-known work The Physiology of Taste, he describes the journey of sugar – from innovation to something indispensable. Read about Brillat–Savarin – in a double sense!

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Farm-to-product: Value chain of stevia

Join chocolate maker Billy Bonka on an exciting journey of discovery. In this article, we examine stevia’s value chain. What are the different links in stevia’s value chain and from whom can you as a food producer buy stevia?

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ADI and steviol equivalents

Do you know about ADI And steviol equivalents? It is important to keep track of the steviol equivalent and the accepted daily intake. In this article, we explain how these concepts are related and why they are important to know.

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Are we facing a paradigm shift?

How will we look at sweetness and sugar in the future? Can you make parallels to thoughts and views of sixty years ago? With the help of an old essay, John Wernbom has gained perspective on the future. Are we facing a paradigm shift?

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Maltitol – sugar reduction in practice

Maltitol is a sugar alcohol that offers great taste and sweetness and excellent bulk properties. In addition, you avoid the cooling sensation, typical for many sugar alcohols. But the high GI value reduces the overall score.

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Sugar Reduction for Healthy Believers

Consumers differ just like people in general. Therefore, a successful sugar reduction also requires a well thought out segmentation that appeals to the right consumer. In this article, we take a look at our healthy believers – health-conscious consumers but with different ideals and motives.

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A counterintuitive fact about stevia extract

One can often find stevia and purity in the same sentence. But what is purity and does it matter? Is concentration possibly a better concept? And can a low concentration or purity be something positive? These are questions that require answers. We make an effort to sort this out in our latest article.

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Erythritol – sugar reduction in practice

Erythritol is an exciting and versatile sugar alcohol that is useful in many different applications. But what do you need to be aware of when using it and is there a downside? Read about erythritol – sugar reduction in practice.

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