Elisabet Tapio Neuwirth
Stevia – the sweet plant that challenged the giant companies
How can a small perennial herb threaten an entire industry? Well, by being naturally sweet. In the stevia plant there are substances called steviol glycosides that are 300 times sweeter than sugar. Completely without calories! In the 1980s and 1990s, that unbeatable combination was a threat to the food giant’s monopoly on artificial sweeteners. It was David’s fight against Goliath. And just like David, the little plant won over the giants. Read the exciting story!
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