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Elisabet Tapio Neuwirth

Meet Ola Broström – Innovation manager with deep knowledge from the bakery industry

Being a bak­er and a chemist with expe­ri­ence in tech­ni­cal sales. A giv­en back­ground if your job title is Innovation man­ag­er, at Bayn. Meet Ola Broström – our lat­est hero!

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Why you should sweeten with Reb M

Reb M is the new star on the sky of sweet­ners. It is a ste­vi­ol gly­co­side that tastes like sug­ar, but is 300 times sweet­er. It has no bit­ter off-taste or licorice after­taste like oth­er ste­vi­ol gly­co­sides. Read on and learn more!

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Suzanne Preddie-Atterby – molecular biologist and a Bayn pioneer

Our heroes. That is what we call our col­leagues who work on devel­op­ing our sweet­ened fibres. It is their knowl­edge, expe­ri­ence and excel­lent work that makes Bayn the lead­ing sup­pli­er of sweets. One of them is Suzanne Preddie-Atterby who is our Sales and Quality Manager.

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Meet Nina Kuusisto – our multi-talented development assistant

In our arti­cle series about Bayn’s heroes, the time has come to Nina Kuusisto. Just as a Swiss army knife and its ver­sa­til­i­ty, Nina has the qual­i­ties and knowl­edge of every­thing that we val­ue. She is keen on hav­ing order, devel­op­ing inno­v­a­tive prod­ucts, and cre­at­ing long-last­ing cus­tomer rela­tion­ships. These char­ac­ter­is­tics make a true Bayn hero. Nina is part of our inno­va­tion cen­tre north of Stockholm. 

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Meet Srdjan Solaja – food engineer with extra everything

Our heroes. We call it our col­leagues who work on devel­op­ing our sweet­ened fibres. It is their knowl­edge, expe­ri­ence and excel­lent work that makes Bayn the lead­ing sup­pli­er of sweets. One of them is Srdjan Solaja who is our Sales and Quality Manager.

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En hand hand som plockar kakao

Meet Roger Aidoo — food scientist and expert in sugar reduction

Roger Aidoo grew up in Ghana, West Africa – the home of cocoa. During his stud­ies, he became so inter­est­ed in how the bit­ter beans can be trans­formed into tasty choco­late, that he took a PhD at Ghent University in Belgium. He now lives and works in Gävle, where he leads Bayn’s research and devel­op­ment oper­a­tions. Meet Dr. Roger Aidoo.

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Mogrosides – the EU will soon decide on the plant-based sweetener

Mogrosides are sweet­en­ers derived from monk fruit – a rel­a­tive of cucum­bers, mel­ons and pump­kins. The plant-based sweet­en­er is up to 600 times sweet­er than reg­u­lar sug­ar. It is approved in Asia, the United States, Canada, Australia, New Zealand and sev­er­al Latin American coun­tries. Soon it can also be approved with­in the EU. In oth­er words, it is high time to get to know the new sweet of nat­ur­al origin.

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Is sugar making us age faster?

The more sug­ar you eat, the faster you age both on the inside and on the out­side. Advanced gly­ca­tion end-prod­ucts, AGEs, caus­es the prob­lem. Proteins and excess sug­ar are bound togeth­er in a chem­i­cal com­pound and then stored in the body. But you can turn the clock back — by reduc­ing sug­ar. Read on!

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Young and hungry – but not at all costs

Generation Z demands. But not only on the world lead­ers. The demands on food and the food indus­try are also high. This young gen­er­a­tion has a sus­tain­able mind­set that per­me­ates every­thing they do, con­sume and eat. They buy prod­ucts that con­firm their lifestyle – and if they still live at home, the par­ents will buy what their young­sters want. Peter Wennström, CEO of the research com­pa­ny The Healthy Marketing Team, guides us to a new con­sumer group with eth­i­cal indicators.

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Britain’s pursuit of sugar reduction and healthier lifestyle

A sense of urgency pre­vails in the UK. We are not talk­ing about Brexit. No, the sense of urgency has to do with a wide­spread epi­dem­ic. The vil­lain is too much sug­ar in food. Every third pupil is expect­ed to be over­weight or has devel­oped obe­si­ty before even leav­ing pri­ma­ry school. The UK gov­ern­ment demands that the food indus­try reduce its sug­ar con­tent by five per cent — every year for five years. They get help along by two British tele­vi­sion per­son­al­i­ties – Jamie Oliver and Michael Mosley – who do their share for a bet­ter lifestyle. About all of this write today’s columnist.

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